Compare
How Serply compares.
Most AI-visibility tools tell you when you’re cited. Serply closes the loop (audit → write → publish → re-check) at one flat £99, with a free audit you can verify yourself.
Closes the loop
Most tools stop at measurement. Serply audits where the models miss you, writes and publishes the answers, then re-checks every week. One system, not a dashboard plus a writer plus a publisher.
One public £99
The platforms built for big brands quote you per seat behind a sales call. Serply is one flat, public price: every feature, every engine, no demo, no negotiation, no forced upgrades.
A falsifiable audit
Serply leads with a free AI-visibility audit whose exact questions you can paste into ChatGPT, Claude, or Perplexity yourself, and confirm before you pay. You check the gap; you don't take our word for it.
Side by side
The loop, the price, the sales call.
| Serply | Profound | Scrunch | Otterly | |
|---|---|---|---|---|
| Built for | Get cited, then stay cited: the full loop | Enterprise AI-visibility analytics | Enterprise visibility + agent-readiness | AI-search monitoring |
| Tracks AI visibility across major assistants | ||||
| Writes & auto-publishes the fix | ||||
| Pricing | £99 flat, public | Enterprise · sales-led | Enterprise · sales-led | Self-serve tiers |
| Self-serve, no sales call |
Where each one fits
Honest about the alternatives.
Profound
Enterprise AI-visibility analytics
Built for enterprise marketing teams. Profound's strength is deep AI-visibility analytics across many models, and its pricing reflects that: custom quotes, per-seat, starting with a sales call. If you need Fortune-500-scale dashboards and have the budget, it's a serious tool. If you're a founder or small team who wants to act on the gap rather than only measure it, Serply gives you the audit, the writing, and the publishing for one public price.
Scrunch
Enterprise visibility + agent-readiness
Also enterprise-first. Scrunch pairs AI-visibility monitoring with an “agent-readiness” infrastructure layer and enterprise security, sold to large brands through a sales motion. Serply targets the other end of the market: self-serve, flat-priced, and built to close the loop rather than hand you an infrastructure project.
Otterly
AI-search monitoring
The closest of the three on price: Otterly is a self-serve AI-search monitoring tool with friendly SMB tiers, and it's good at telling you where you're cited. Where Serply goes further: once the gap is clear, Serply writes and publishes the content to close it, then re-checks. Monitoring is the start of the job, not the whole job.
AI-SEO content tools
Closest comparisonWrite + publish at ≈£99
A crop of tools at a similar price also writes, publishes, and reports AI visibility, so “we write too” isn't the difference. The difference is what you can check. Serply's audit shows you the exact questions and answers behind every score before you pay, and the weekly re-checks keep scoring those same questions after. Progress measured in the open, not asserted in a report.
Competitor positioning summarized from each company’s public marketing as of June 2026. We don’t publish head-to-head benchmarks. Run our free audit and check the results yourself.
ChatGPT · Claude · Gemini · Perplexity · AI Overviews
Don’t take our word for it.
Run the free audit, paste the questions into the assistants yourself, and see where the models miss you before you pay a penny.